About Us

Welcome to Bike Zone! Your online destination for premium cycling.

We live and breathe bikes. It’s our passion, our spirit – it’s who we are!

With over 20 years of experience in the cycling industry, we’ve built a reputation for quality, knowledge, and expertise that riders trust.

Since opening our Fitzroy store in 2011 - right in Melbourne’s coolest suburb - we’ve continued to grow and evolve beyond our walls to serve riders all over Australia through our online store.

At Bike Zone, we’re committed to offering premium bikes at the most competitive prices, delivering them quickly and efficiently, and backing it all with expert’s knowledge.

We believe in keeping it real and simple – honest, professional advice, and open straightforward communication.

We proudly stock an elite selection of high-end bikes from top brands including BMC, Cannondale, Merida, Cube, Orbea, Enve, and more. Whether you're into road, gravel, or mountain biking, we’ve got something to suit your style and performance needs.

Looking to build your dream bike? We’ve got you covered with our selection of high-end frames, groupsets and wheels, plus all the finishing components from pedals, handlebars, saddles to bar tape – we have it all.

Our expert mechanics are passionate riders that knows bikes inside and out. We are servicing road, gravel, and mountain bikes. From routine tune-ups and repairs to custom build, your bike is in the best hands.

And if you’re looking to ride without the commitment, we now offer premium road and gravel bikes for hire.

Whether you’re browsing online or reaching out for advice, we’re here to help you enjoy every moment on two wheels.

So welcome to our Zone. Let’s ride.