FELT
Felt has been doing things differently since 1994. Founded in California, this brand came out of a deep obsession with speed and a refusal to settle for what already existed. Felt's engineers don't start with what's been done — they start with what's possible. That mindset has produced some of the most forward-thinking bikes in road, triathlon, and track cycling.
Felt's FR and AR road ranges are benchmarks for their segments. Their IA triathlon series has powered athletes to podiums at Ironman and ITU World Championship events. And their mountain bikes carry that same engineering intensity into the dirt.
What Australian riders will appreciate about Felt is the performance at the price point. These are seriously fast bikes, built with race-level intent, available at prices that make them accessible to riders who are serious — not just sponsored.
Why riders choose Felt:
- California-born engineering culture obsessed with speed
- Award-winning triathlon and road bike lineups
- Proven at elite level across road, track, and tri
- Competitive pricing for serious performance
At Bike Zone, we stock Felt because they align with how we think about bikes: engineering first, hype never. If you're in the market for a bike that will genuinely make you faster, come in and let's talk Felt.
